5 Reasons Why You Should Be Using Digital Outdoor Advertising

5 Reasons Why You Should Be Using Digital Outdoor Advertising


Digital outdoor Advertising is a new concept to a lot of businesses and we understand that, unless you have advertised using Digital Out-of-Home before, you may not know the benefits or whether it is right for your business.


To help you make that decision, we’ve created this page highlighting the top 5 reasons why you should choose Digital outdoor advertising to help raise awareness of your business.


1) Make your brand stand out from the crowd. People are programmed to respond to changes in their environment, giving digital sites a competitive advantage over traditional billboards and other forms of advertising.


2) The best sites have a powerful priming effect on other media channels and have been found to leave that all import lasting impression. Digital billboards allow you to deliver your message in seconds, which in turn creates an impact beyond the initial viewing and effecting the consumer memory.


3) Premier digital outdoor sites deliver on length of visibility as well as size and scale giving audiences a longer opportunity to engage with the creative than other forms of media. Unlike paper billboards and posters, our digital sites can be seen after darkness making the reach limitless, no matter the time of day or season.


4) Digital Out of Home offers advertiser’s ultimate flexibility compared to traditional Out of Home media such as billboard and posters. Advertisers can change their creative 24/7, enabling them to respond to changes in the consumer environment.


5) Reach! Digital Out of Home advertising allows you to put your brand in front of mass audiences for a fraction of the cost of TV advertising. Our Huddersfield based site reaches over 650,000 potential consumers per week. Reaching your target audience on a huge scale avoids wasting your marketing budget by advertising in the wrong areas.